Experimentation for DTC brands

Ship variations
that convert.

AI-assisted variant authoring, visual goal building, and statistically sound results in one workspace.

apex.drip.co/experiments/exp-0412Winning

EXP-0412

Sticky ATC button on PDP

+14.2%

vs control · 96.4% confidence

Variation CControl14,820 sessions

Apex AI · Variation C crossed 95% confidence with +14.2% CVR on mobile. Want me to publish it and archive the rest?

Galton boardprobability engine

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